Privacy-by-Design Becomes an ISO Standard: a New Driver for Data-Centric Security

Consumer trust in online services is a growing preoccupation of today’s boardrooms. That’s because customers are increasingly prepared to walk if they don’t like what they see. In fact, 71% of consumers told PwC last year that they’re unlikely to buy from a company that loses their trust. This might happen following a serious data breach, or other privacy-related incident. Separate research shows that 68% would be put off buying online from a company with inadequate data security – rising even higher (75%) for firms which have breached customer data in the past.

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